Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. ""One of the recipes for success is failure as well," Sana is honest to admit. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. We started retail, not knowing a thing about it. She did not have a plan B for her career and the only option she had was to switch to commerce. Sana Khan with Vishal Karwal. "Were a population of 210 million people, you will all find your niche. "That was my baby. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Her magazine is something that has shaped her life. By the time her results came, she had gotten married and soon had a child. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. I also do wall art, pen and ink drawings, and have also done a few low key shows. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. From my mother to my sisters and my cousins, everyone has been doing great things. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. The little time I spend with them is quality time when we really bond. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. If you can dream it, you can do it.. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. SANA HASHWANI: We love both the business and the design aspect. Why are you asking a racist, I want to ask her?". Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. We really dont. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. But were from the first generation of fashion designers and we have outgrown the third generation. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. She unwinds with TV shows, reads books, and hangs out with friends and family. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. 1,815 likes. Sana has selected women that have aspired against the odds with hardwork and dedication. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. She feels the older she gets, the more she needs to give herself a break and relax. She was in a relationship with a man named Ismail Khan. As a woman you have more responsibility of raising your kids well even if the father is very involved. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Its something that makes her day. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. SM: With bridals and light evening wear. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Retail is a very tough business and it will take a long time to become solid. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. SH: Getting there. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. I consider myself a work in progress. Sanas journey began as a student in New York. It is so liberating. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. Included on the apparel side is the brands latest venture in retail. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. SH: Its the nature of the business. Its not about money, its about usefulness., Bina is all about self-care. Whats with the fair stuff? Complexion should not matter. They respect me a lot., For this young artist, financial independence is of utmost importance. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Chartered Accountancy was such a challenge for Shagufta. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. For her, family comes first and she doesnt believe in living a life with regrets. Sana Safinaz is part of SSFR (PVT.) Mohsin (Ali Tawasuli) is the person who passes stuff for us. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Having said this, you have to be hands on if you want a successful business. But along with their sense of evolution, its also their attitude that has dictated their success. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. There was a point when we went into a lull. Number of locations. The coronavirus test report of Sana Hashmi and her family members is negative. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . JavaScript seems to be disabled in your browser. Do they also have a succession plan in place, I ask? Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Now its a new world, and hundreds of designs and motifs come off the internet. The next one I do, I will do with a gallery. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. That is the scary bit! Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Being human, she obviously gets tired and drained out. You should just focus on yourself and your work. Fashion never stops. By Web Desk. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. She strongly believes that whatever happens, happens for a reason. It keeps you on your toes every single day. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Some of the teachers that taught me are still there and they are my mentors, she says. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. We have a full return policy, which is something new in Pakistan. It was crass. . I miss you.. Previous Post Ali Xeeshan We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Her strength and support is the reason behind the success of each and everyone in my family. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. A: What made you decide to go into retail? Sana Hashwani. SM: We only cater to our clients. They took the concept of designer lawn to another level. By 1970s, it had become Pakistan's largest cotton trading company. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Retail is limitless and you have to keep adding something new. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. She started working when she turned 19 and married her high school sweetheart 15 years ago. SH: The growth is so tremendous, you cant think about any other business. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. SH: We will; with prt and lawn we have already done it. Sometimes you need to take a detour even when the goalpost is within your sight. This is how fashion creates jobs. You cant make this work alone; its not possible. We have just entered the prt field and it is a tremendous challenge. Fashion fades, only style remains the same. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Especially for girls in this misogynistic society. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Shagufta was ready to take on more challenges. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Saadia Qamar March 20, 2011. Sana and Safinaz are the most non-political and pleasant people in the field. A: So it is contained? SH: You have to give a five to six year timeframe to any business. The ministry set trade schools in the right areas, where eager girls would come to learn. My work brings about so many positive changes in me. A: But it was your time with Lakhany Mills that made your name. Its something we have to change. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. She doesnt use her phone much and takes a break from social media. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It is important for me to create the right balance between the carrot and the stick. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. We get into deep, long, and annoying conversations about post-colonial hang ups. 30 (2019) Area served. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Thats why Sana Safinaz today has a very young dynamic.". Her salon is her second home and a safe zen place for her clients. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Included on the apparel side is the brands latest venture in retail. SH: Not at all. Sana has 1 job listed on their profile. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. . ", "It excites us, we love it," Sana is quick to respond. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. Elite people with excellent financial resources making products for elite. You need to keep focusing on taking it forward. We were two recently married society girls and people sort of felt sorry for us because we worked. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. At that time she was opening her current salon. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. It is evident that self-care is a high priority in her life. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Would ve been a story if lower or middle class girls had made it. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. "Our first ever show was a disaster; I remember Safinaz cried after it. Sana Safinaz is part of SSFR (PVT.) calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. "What are you going to do? It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. To handle the business aspect, we are hiring professionals to push it forward. The House of Sana Safinaz has been her home away from home. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Confidence matters. This is standard practice. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. However, luck was not on her side and she failed to find a job. SM: You need to own the design. LIMITED. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. SH: It made us a household name. Best is to accept, go with the flow and breathe. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. March on, Ladies! However, the company was nationalised in 1973. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Let me explain. Iqraa has her mother to thank for making her the enterprising person she is today. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. We do interiors entirely on our own. A whole campaign was organized around the 100th issue which became a huge social media success. I wouldnt have been here, giving this interview, if it wasnt for them.. She remembers how she and her partner could not even have imagined running a weekly magazine. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. The field comprised of only a handful of women at that time. We did it purely out of choice. "I flew into Karachi on Sunday from London. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Every day there is a new challenge and a new way to problem solving.". The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Today India looks at our industry; their prt market is not as organised as ours. Before Pinterest and the internet, references came from books, museums and other sources. It was especially important for her considering both her areas of work are very different from each other. It was crass. "Our first ever show was a disaster; I remember Safinaz cried after it. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr.
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