Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. BMAN72801 for only $11.00 $9.35/page. Conclusion 13 This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Political and Legal impacts 5 Marketing [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. They are widely known with their, Premium [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Ryanair 3.3 Promotion 7 You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Letter to shareholders from the Chairman of easyJet plc. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. 725 Words; 3 Pages . The airline modernised the building and painted it orange. Name: Doancan Yksel Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? The two organisations I will be looking at are Tesco and Macmillan. Henderson, L. Neasham . Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Lecture : Pricing and Costing 1 minute read. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Practical Legal Skills R. Hyams, S. Campbell. Motivational and inspirational EasyJet's biggest shareholder, the . In terms of cost leadership, easyJet takes the second position after Ryan. Easyjet. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. 1. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Who are EasyJet stakeholders? That resulted in heavy post-tax financial losses of 21.5million in February 2022. Easyjet stakeholders. 2.2.4. These cookies track visitors across websites and collect information to provide customized ads. A person group or organization that has interest or concern in an organization. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million 1.Introduction [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Easyjet Case Study. But opting out of some of these cookies may affect your browsing experience. easyJet Plc engages in the provision of passenger airline and carrier services. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. In September 2018, he suggested there should be a law to favour more women pilots in the industry. INTRODUCTION vii EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Many companies are now using websites to communicate with stakeholders. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . EasyJet UK staff would continue to be based in Luton. However, its operating profit has decreasing which may influence take more loans from financial institutions. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . GNA. easyJet. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. This cookie is set by GDPR Cookie Consent plugin. Brand "Stakeholders of easyjet" Essays and Research Papers. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Southwest Airlines. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. 3.1.5 Credit terms 5 Despite the global recession the Easyjet is making significant profits. Airline external stakeholders are from outside of the company but, Free The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. P2 M1 and D1 3.5.1 Check-in 9 Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Project management, Steps in Identifying Stakeholders Shareholders This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . The series, while not always portraying the airline in a positive light, did much to promote it during this time. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Stakeholder, Stakeholder Expectations Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Strategic management EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: British Airways (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. but lacking of traditional service. Stakeholder Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. A shareholder, though, is someone who has invested in a corporation. 2 Brief history of KLM 3 Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Provide an explanation for each stakeholder position and identify the potential strategic implications. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Stakeholder [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. A shareholder can be a stakeholder. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. [16] They later closed three of their bases. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016.
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